Prückler

We introduced yellow as the brand’s signature colour — a bold and distinctive choice in the champagne category, where more traditional palettes tend to dominate. The colour gives Prückler an instantly recognisable presence while adding a fresh, contemporary character to the bottle. At the same time, we preserved key elements of the original brand, ensuring that the new design remains rooted in Prückler’s history and recognisable heritage. The result is a label that honours the brand’s legacy while speaking to contemporary tastes — balancing historic character with a refined, modern expression. (Photo Credits: Köves István)

The story of Prückler dates back to the 19th century. Founded in Budapest in 1834 by Ignácz Prückler, the brand’s champagnes quickly became a favorite among the elite of the Austro-Hungarian Empire. So much so that Prückler was awarded the prestigious k.u.k. designation — an official Imperial and Royal recognition that represented the highest mark of quality at the time.