Fruno
Younger generations are drinking less wine and looking for something new. Fruno is created with them in mind.
- Service
Brand strategy, Visual identity
- Sector
Drink packaging
- Year
2024
About the Project
Creating the Fruno brand was a complex branding process. In the first phase of the project, we conducted research to map out the market and identify potential target groups. Our findings showed that, thanks to its sweet yet light character, the brand would likely appeal to young women. Based on these insights, we laid the foundations of the brand, developed the name, and created the brand strategy. The visual identity also reflects this light, youthful, slightly feminine world.
About the Client
Until now, the winery has focused exclusively on premium fruit wines. To reach a broader audience, they have developed a new product line that is more affordable while still maintaining high quality.
